Last week the Direct Selling News published an article focusing on Canada and how it stacks up to the Direct Selling Industry. It’s no surprise to anyone that reads this blog that we have our own business that is powered by the Amway Business Opportunity and we choose to utilize the World Wide Dreambuilders training system that helps us build our business. Amway is in what’s called the Direct Selling Industry and this article focus’s on that industry and the impact and going on’s in Canada. It’s also what’s given my wife the choice of if she wants to work or not (which she chooses not to) and lastly with the help of WWDB given us the insight and mentorship on how to become debt free.
You can check out the full article here – O Canada! – A Look Inside Our Northern Neighbour’s Direct Selling World
There are some pretty neat facts that I’ll re-purpose here from the site:
- Over 900,000 Canadians are associated with the direct selling industry.
- The Canada DSA represents 48 companies with sales revenue of over $1 billion annually. (* Side Note – Amway did $1 billion in sales in the month of June)
- The direct selling industry accounts for more than 16 percent of non-store retail sales in Canada.
- 91 percent of Canadian direct sellers are women.
- Canada’s direct selling organizations donate nearly $8 million to charities annually.
Canada is vastly growing in this industry and has in the last 5 years grown 11.2%. Alberta and British Columbia continue to lead Canada in this industry and sales and I can say without question that is directly related to the growth of Amway in our area. That’s unfounded but after hearing what Jeff Johnson from Amway Canada said to our leaders last week, I can put two and two together.
So why is this type of industry taking off? People are looking for other ways to make money. With articles like this published today by CTV – CIBC poll finds 72% of Canadians are in debt. people are looking at ways to reduce debt or get ahead just a little bit. This opportunity and industry allows for that.
There is another reason why others are looking at this and that’s for an additional hobby out there and maybe not necessarily the money. That’s quite alright as well, that’s the beauty of this industry as there is a fit for everyone. We have a lot of friends who are in many different Direct Selling opportunities and that’s great.
There are more and more third party credibility resources now backing Direct Selling and opportunities like ours. Robert Kiyosaki for one is a big proponent of Network Marketing and if he could start all over again he’d do this type of industry. Lastly we’ve got Frank Luntz and John Maxwell who came to our Spring Leadership back in April who are big supporters of the Amway Business Opportunity and World Wide Dreambuilders.
While my blog is specifically about my experiences surrounding World Wide Dreambuilders (WWDB) I’m excited to hear news like this that this industry isn’t just a rinky dink one. It’s growing whether people want to believe it or not. Lastly if you’ve ever had a bad experience with any Direct Selling company, including Amway, remember you had a bad experience with a person, not the company. As always make sure you know who your dealing with as not everyone is as honest or trusting as you may think, as sad as that is.
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