I had a “conversation”, really can’t even call it that, with someone today and they mentioned we were in the business of “Faking it until you make it”.  I have to respectfully disagree as there is no benefit at all of faking it, those who build that type of business are people who have no integrity.  We build business with full transparency to the people we’ve gone into business with and because of that have trust and respect.

Sharing our challenges, struggles, pitfalls, mistakes, and all things related only helps others build their business stronger.  What’s funny is that most traditional businesses won’t help someone else and share what made them successful, however we do.  Being transparent only helps build trust and it would be detrimental to our success if we lied to people and sugar coated things.  Sorry that’s not what we do.

Like I’ve always said make sure you interview the person your going into business with and ask lots of questions.  That’s what we did and that’s what we expect of the people we take through an information and qualification process.  Without it and you could find yourself in business with someone that maybe isn’t as forthcoming as you’d like.