The latest marketing campaign from Scotiabank is enough to make me puke. Their latest tag line is “Borrow to Get Ahead”. On one of the pictures they show a middle aged couple on a beach making the appearance they borrowed money to “get ahead” by taking a vacation. Its this playing on the fears of Canadians who are already up to their ears in debt that sickens me. People need to stop borrowing and start paying down their debts and that means to stop taking that yearly all inclusive trip they feel entitled to. If your in debt and need to pay for that trip on your credit card then maybe you should re-think that idea. Its this thinking in this simple example that has Canadians living paycheck to paycheck complaining they don’t have enough money. Scotiabank’s new tag line really should be “Your broker than you think”.
The solution isn’t borrowing from the bank to “get ahead” it’s making smarter choices and maybe streamlining your life. It’s living on simple principals that have been around for thousands of years in a book called “Richest Man in Babylon”. Where do you think the pay yourself 10% came from? Your parents, yup, but before them it came from the ancient Babylonian times and yet is still applicable today. I highly suggest picking that book up, it was just one thing that helped us get out of debt.
What’s sad is that people are so desperate these days they will walk into Scotiabank or some other bank and fall pray to these gimmicks that really only make the bank more money. Why not go talk to someone that had massive amounts of debt and ask them what they did to get out of it. The people at the bank more than likely are just in as much debt as you are so why the hell would you take their advise?! Not that I’m big on investments but if someone at the bank pushes an investment on you, why not turn around and ask them how much of the investment they are pushing they have. Tell them you’ll take as much as they have invested, which 9/10 will be nothing. Funny how that happens.
Start getting educated and stop relying on gimmicks as “borrow to get ahead”. You CAN get ahead on your own as long as you have someone else coaching and or mentoring you that’s been through the tough times on debt. If you do that, you’ll get out of debt 10 times faster than any other way.
